Exxtra: Audi takes the ski team to the top
As a partner of Swiss-Ski, Audi supports Swiss winter sports athletes. The creative team at Exxtra developed a print campaign to visualize this partnership, which has been in place since 1967.
Thanks to "Vorsprung durch Technik", winter sports enthusiasts can reach the heights with Audi, as the advertisement shows: an Audi is the driving force that symbolically takes the athletes "all the way to the top" as a ski lift.
Responsible at Audi: Erich Hunold (Head of Marketing Audi), Barbara Wernli (Head of Advertising Audi). Responsible at Exxtra Communication: Markus Gut (CCO), Susan Baumgartner (project management/consulting), Jonathan Schipper (consulting), Benny Goldstein (AD), Patrick Bucher (text/concept), Sarah Paul (graphics), Alessandro Della Bella (photography), Ferco/Detail AG (composing).
