Heusser for SRG: Bringing "idée suisse" into the digital future
For the first time, SRG's corporate magazine "idée suisse" is being published not only in a printed version but also as an extended digital edition on the Internet. The concept and design were created by Heusser Communicates.
The online version as a CMS enables the SRG editorial team to expand its texts with multimedia content. The media company can draw on its wealth of image, audio and video material. The digital magazine offers readers the opportunity to obtain in-depth information on topics and to navigate freely through the content. The current issue focuses on the implementation of the "Media Convergence" project within the company. Initial experiences of the corporate units with convergent work are presented as a dossier. The dossier is livened up with self-critical cartoons on the "Media Convergence" project by the artist "Mix&Remix".
> To the magazine: Srg-ssr.ch/magazine.
