Murdoch works with Steve Jobs on iPad newspaper
According to reports from the U.S. and the U.K., media mogul Rupert Murdoch is set to launch a daily newspaper specifically for the iPad and similar devices. The publisher has already hired 100 journalists in New York for the project, which he is spearheading with Apple CEO Steve Jobs.
The Guardian wrote in its online edition on Sunday that the product is to be launched at the beginning of next year. The newspaper, entitled "Daily", will cost 99 US cents per week - much less than a printed daily newspaper. This is possible because there are no printing and distribution costs. The display paper is intended to combine the strengths of tabloid and quality newspapers. Leading editors would come from the British tabloid The Sun and the New York Post. Apple technicians are reportedly involved in the development. The content will be played directly on the iPad or comparable devices from other manufacturers - there will be no printed or web edition.
Murdoch is one of the few publishers to consistently focus on paid content on the Internet. The online edition of his British flagship The Times has lost hundreds of thousands of readers since it can only be read for a fee. However, Murdoch's media group News Corporation considers it a success that 100,000 paying readers have remained. The British mass-circulation paper The Sun is now also protected by a paywall. The US paper Wall Street Journal, which also belongs to the Murdoch empire, is pursuing a strategy of partial payment and has two million readers on the Internet.
Murdoch is one of the few publishers to consistently focus on paid content on the Internet. The online edition of his British flagship The Times has lost hundreds of thousands of readers since it can only be read for a fee. However, Murdoch's media group News Corporation considers it a success that 100,000 paying readers have remained. The British mass-circulation paper The Sun is now also protected by a paywall. The US paper Wall Street Journal, which also belongs to the Murdoch empire, is pursuing a strategy of partial payment and has two million readers on the Internet.
