Audience Council: Not all children have access to all media
The Audience Council gives the trimedial children's program Zambo good marks. However, Zambo requires permanent access to radio, television, the Internet and, in some cases, cell phones, which is not possible for all children.
The joint children's program Zambo from Swiss Television SF and Radio DRS with the additional platform on the Internet has been well received by the Audience Council. The first fully convergent program is interesting, stimulating and varied. Especially the self-produced elements are convincing, writes the Audience Council in a press release on Friday. The trimedial children's program offers good entertainment, but also conveys a lot of interesting facts.
In the opinion of the Audience Council, much of the content is educationally valuable and therefore stands out from other children's programs. It is also pleasing that the children can determine parts of the program content and act in it themselves. However, some members of the Audience Council were annoyed by the overdrawn characters and plots of "Best Friends". In addition, the Council felt that the target group range from kindergarten to adolescence was too wide. The fact that not all elements are suitable for the entire target group between the ages of 6 and 14 is particularly noticeable on television.
On the other hand, the Council considers the networking between the media to be interesting and forward-looking. The children find the same format on all channels, which corresponds to contemporary media use. However, it is not possible for all children to meet the Zambo requirement of having permanent access to radio, television, the Internet and, in some cases, cell phones.
In the opinion of the Audience Council, much of the content is educationally valuable and therefore stands out from other children's programs. It is also pleasing that the children can determine parts of the program content and act in it themselves. However, some members of the Audience Council were annoyed by the overdrawn characters and plots of "Best Friends". In addition, the Council felt that the target group range from kindergarten to adolescence was too wide. The fact that not all elements are suitable for the entire target group between the ages of 6 and 14 is particularly noticeable on television.
On the other hand, the Council considers the networking between the media to be interesting and forward-looking. The children find the same format on all channels, which corresponds to contemporary media use. However, it is not possible for all children to meet the Zambo requirement of having permanent access to radio, television, the Internet and, in some cases, cell phones.
