"The International Advertising Festival" becomes "The International Festival of Creativity"
The organizers of the Cannes Lions Festival announced on Thursday that, effective immediately, the event will be known as «The International Festival of Creativity» rather than «The International Advertising Festival.».
When the festival was launched in 1954, only TV and cinema advertising was judged, according to a press release issued on Thursday. A lot has changed in recent years and today communication is judged in the broadest sense. The name has therefore been adapted.
In 2011, the jury will award Lions in 13 categories: Film, Press, Outdoor, Cyber, Media, Direct, Radio, Promo & Activation, Design, PR, Film Craft, Titanium & Integrated, and Creative Effectiveness.
In 2011, the jury will award Lions in 13 categories: Film, Press, Outdoor, Cyber, Media, Direct, Radio, Promo & Activation, Design, PR, Film Craft, Titanium & Integrated, and Creative Effectiveness.
