Trend Conference Trade and Specialty Media 2010

This year's trend conference for trade and specialty media took place on November 17, 2010.

Publicitas Publimag and the Media Institute jointly organized the trend conference for the second time. Exciting presentations on the topics of "The future of trade and specialty media" or "What are the media worth to readers?", "From print to digital without detours", "Findings from the e-reader project", "The brand manifesto" and "On the hard ground of Swiss media reality" guaranteed plenty of practical news and tips, as detailed in a press release.
This is the seventh time that the Q-Award, the award for outstanding achievements by specialist publications, has been presented by the Swiss Media Association.
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Dominik Mahn, PM Online (r) and Baublatt CEO Knut Hinrichs (l).
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Karl Lu?o?nd, Josefa Haas, (jury members), Patrick Lehner, Publicitas Publimag, Toni Vetterli, Schweizer Medien, OK.
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Beat Reichenbach, GF + owner.

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