Publicis waves the windshield wiper for Swiss
Publicis has developed a campaign for Swiss designed to draw attention to affordable airfares to warmer destinations during the cold fall and winter months.
According to the press release, all it takes is a wave of the windshield wiper on the rear windows of cabs. For the advertising campaign developed by Publicis Action 25 cabs will be on the road in the Zurich, Geneva and Lausanne area over the next three months.
Responsible at Swiss: Christine Moch (Manager Advertising), Corinne Vogt, Daniela Bohli (Advertising). Responsible at Publicis: Peter Rettinghausen (CD), Cyrill Wirz (text), Thomas Berger (AD), Stephan Lanz and Dario Giacchino (consulting), Andreas Caruso (production).
Responsible at Swiss: Christine Moch (Manager Advertising), Corinne Vogt, Daniela Bohli (Advertising). Responsible at Publicis: Peter Rettinghausen (CD), Cyrill Wirz (text), Thomas Berger (AD), Stephan Lanz and Dario Giacchino (consulting), Andreas Caruso (production).
