Kooabaization of our print articles: Using interactive functions with image recognition technology
Our partnership with Kooaba—an ETH spin-off—makes it incredibly easy for you to tweet any article from the print edition, share it with your Facebook friends, or email it to a colleague.
This is how it works: If you have a smartphone (iPhone or Android), simply download the Kooaba-Paperboy app to your phone and then take a photo of the page you want. The app recognizes it and sends a digital image to your cell phone. You can then benefit from all the interactive functions. And it's free of charge. You also have the option of saving the relevant article as a digital copy in your personal archive.
If additional material is available for an article (films, images, studies), the shutter icon, the Facebook icon and the Twitter icon appear next to the article in the printed edition of Werbewoche. The additional information can then be accessed directly from the Paperboy app. For those who do not yet have a compatible smartphone, our tried-and-tested web code will of course be available for a while yet. Simply enter the relevant web code on Werbewoche.ch as before and you will have access to the corresponding additional information. One small disadvantage: direct sharing on Twitter or Facebook is not automatically possible. So you will need to make an additional effort!
We are convinced that the Paperboy app marks the beginning of a new way of using print media that better reflects today's information behavior. Print and online are growing together without media discontinuity. Articles can not only be read in a quiet little room, but can also be taken away, shared with colleagues, commented on, praised or criticized. Additional information is available at the touch of a button and the personal archive suddenly becomes manageable and clearly structured.
More and more newspapers are relying on Kooaba software, and as a specialist newspaper in the communications industry, we didn't want to be left behind. We want you to be able to benefit from the fascinating new possibilities.
If additional material is available for an article (films, images, studies), the shutter icon, the Facebook icon and the Twitter icon appear next to the article in the printed edition of Werbewoche. The additional information can then be accessed directly from the Paperboy app. For those who do not yet have a compatible smartphone, our tried-and-tested web code will of course be available for a while yet. Simply enter the relevant web code on Werbewoche.ch as before and you will have access to the corresponding additional information. One small disadvantage: direct sharing on Twitter or Facebook is not automatically possible. So you will need to make an additional effort!
We are convinced that the Paperboy app marks the beginning of a new way of using print media that better reflects today's information behavior. Print and online are growing together without media discontinuity. Articles can not only be read in a quiet little room, but can also be taken away, shared with colleagues, commented on, praised or criticized. Additional information is available at the touch of a button and the personal archive suddenly becomes manageable and clearly structured.
More and more newspapers are relying on Kooaba software, and as a specialist newspaper in the communications industry, we didn't want to be left behind. We want you to be able to benefit from the fascinating new possibilities.
