How do I explain art?
Unusual advertising campaign by Publicis for an unusual cultural claim.
After a period of renovation, the Seedamm Cultural Center has become the Vögele Cultural Center. In the course of this, the focus has also changed. The cultural center, which is run by a private foundation, now sees itself as an actual "observation station for contemporary culture", as Foundation Board President Monica Vögele explains.
The exhibition "We Managers! Everything under control?". It will be on display until the end of February 2011.
Publicis Communications developed advertising campaigns across numerous channels to promote the exhibition and especially the opening event on November 7. The aim was not only to appeal to those interested in art, but above all to arouse the curiosity of a wide audience. The event kicked off with a stretch limo as a mobile poster, in keeping with the exhibition concept. Flyers and Post-its, which were distributed overnight by cleaning crews in offices, attracted further attention alongside advertisements. pan
The exhibition "We Managers! Everything under control?". It will be on display until the end of February 2011.
Publicis Communications developed advertising campaigns across numerous channels to promote the exhibition and especially the opening event on November 7. The aim was not only to appeal to those interested in art, but above all to arouse the curiosity of a wide audience. The event kicked off with a stretch limo as a mobile poster, in keeping with the exhibition concept. Flyers and Post-its, which were distributed overnight by cleaning crews in offices, attracted further attention alongside advertisements. pan
