Last but not least: Is the Tagi becoming the mouthpiece of the SVP?
Now that the Baz seems to be falling into the hands of the SVP, the Tagesanzeiger is also at risk of shifting to the right. An unfortunate coincidence between editorial content and advertising has raised suspicions that the paper has allied itself with the SVP in the battle over the deportation initiative.
It has often happened that editorial content goes well with the adjacent advertising (e.g. here). However, the following case, which was brought to the attention of our editorial team by an attentive Werbewoche reader, is quite extraordinary: Anyone lingering on Tagesanzeiger.ch/kultur on Saturday morning came across the article "Get rid of Santa Claus!". The report is about a TV commercial in which Migros actually has the "Wienachtsmaa" show up at Christmas instead of the Christ Child. Scandalous! After all, Santa Claus has no place in this country and should be deported! It would be nonsensical to accuse the Tagi of cooperating with the SVP. What is suspicious, however, is that at the same time a multi-part advertising banner flickers across the screen to the right of the article, promoting the SVP's deportation initiative. A conspiracy, it's as clear as day! Here is our detective's evidence:
