Presta Civatti/Silverspot: Advertising Through Car Shows
The new agency Presta Civatti, in partnership with Silverspot Recording Studios, is focusing on TV car shows. With infomercials lasting about 120 seconds, the Uster-based companies offer car importers a cost-effective platform to showcase their new models.
Silverspot Recording Studios produced the pilot episode in November in collaboration with Toyota. The new Toyota Auris Hybrid is the first vehicle to be featured on the new show. The goal is now to showcase a new car every week. So far, the show can be booked on TV3+ and Tele Züri. The companies announced that they are in negotiations with additional stations. Silverspot Recording Studios already produces a journalistic radio program focused on the automotive sector, as well as traditional forms of advertising such as radio and TV commercials.
DriveTV Toyota Auris Hybrid from silverspot on Vimeo.
