Bakom: Broadcasting license for youth platform Joiz
The cross-media youth platform Joiz has received a so-called broadcast license from the Federal Office of Communications (Bakom). This will allow Joiz's television programming to be distributed on Cablecom's analog and digital cable networks.
Following Bakom’s decision, Joiz’s television programming will be broadcast on Cablecom’s digital and analog networks starting February 1, 2011. The cross-media platform plans to air its first program on February 28, 2011, as Alexander Mazzara, CEO and co-founder of Joiz, told the SDA news agency.
OFCOM welcomed the fact that the youth platform, with a focus on music, aims to be active in the cultural sector, said Samuel Mumenthaler, a media lawyer at OFCOM. Mumenthaler added that Joiz would better serve the target audience of young adults. The goal is to offer a platform that serves as a media home for young adults between the ages of 15 and 29.
The media outlet aims to establish itself in the social media space. Viewers are encouraged to share posts on Facebook and participate in TV shows via the Internet and their cell phones. In addition to Swiss music, the Joiz editorial team also plans to cover socially relevant topics such as education, politics, and the environment. There will also be room for lifestyle stories about sports, movies, fashion, and nightlife, as well as digital topics.
About forty people will work for the youth platform. The media outlet was founded by Alexander Mazzara, Christoph Bürge, Peter Schulz, and Kurt Schaad. Like Schaad, Mazzara also worked for Swiss television for many years.
OFCOM welcomed the fact that the youth platform, with a focus on music, aims to be active in the cultural sector, said Samuel Mumenthaler, a media lawyer at OFCOM. Mumenthaler added that Joiz would better serve the target audience of young adults. The goal is to offer a platform that serves as a media home for young adults between the ages of 15 and 29.
The media outlet aims to establish itself in the social media space. Viewers are encouraged to share posts on Facebook and participate in TV shows via the Internet and their cell phones. In addition to Swiss music, the Joiz editorial team also plans to cover socially relevant topics such as education, politics, and the environment. There will also be room for lifestyle stories about sports, movies, fashion, and nightlife, as well as digital topics.
About forty people will work for the youth platform. The media outlet was founded by Alexander Mazzara, Christoph Bürge, Peter Schulz, and Kurt Schaad. Like Schaad, Mazzara also worked for Swiss television for many years.
