Festland Develops New Viral Campaign for PHSG
Using a tried-and-true approach but with an even more viral concept, the University of Teacher Education of the Canton of St. Gallen is promoting the teaching profession. As with the previous edition, the concept, design, and programming were provided by Festland.
On the completely revamped Tellyourfriends.ch website, users can upload their own photo creations and send them to their friends—whether they’re know-it-alls, talent scouts, visionaries, jack-of-all-trades, or brainiacs—via MMS, e-card, or postcard. The campaign was launched through various channels, including freecards in nightlife venues, mailings to school classes, and a Facebook app.
