Nextage implements Facebook app for VBZ
Zurich Public Transportation recently caused a stir with its new campaign: Christoph Mörgeli (SVP) looking grim on a tram bench next to Daniel Jositsch (SP). The message: «Luckily, there’s a stop every 300 meters.» Now, VBZ has expanded the campaign.
At Facebook.com/zuerilinie In a competition, the company is looking for creative minds to create the most "matching" pair of opposites possible. The app was created and launched in collaboration with the company Nextage from Lucerne. Participants can win an annual VBZ travelcard for zone 10, and the initial results are impressive: Former Federal Councillor Merz on the streetcar with Libya's Muammar al-Gaddafi, George W. Bush sitting next to Osama Bin Laden or Darth Vader next to Luke Skywalker.
