Novo Media: Cooperation with Ultra Images
Novo Media has entered into a partnership with Ultra Images to market TV sponsorships.
Together, the two companies offer independent TV producers the opportunity to market their formats and thus create clear added value for them thanks to innovative special forms of advertising. The first projects are already underway.
Novo Media Managing Partner Matthias Luchsinger is very pleased about the partnership: "The last few weeks have shown that the advertising market is ripe for new types of cooperation and creative solutions," he is quoted as saying in a press release. Luchsinger uses the "old pattern" of media marketing to expand on his statement: "Until now, marketers have relied on mass. As much as possible and as everywhere as possible. But we say: if you want to be relevant in your niche and make an impact as an advertising client, you have to rely on new forms of networking people, media and content. This is exactly where the cooperation with Ultra Images comes in."
Novo Media Managing Partner Matthias Luchsinger is very pleased about the partnership: "The last few weeks have shown that the advertising market is ripe for new types of cooperation and creative solutions," he is quoted as saying in a press release. Luchsinger uses the "old pattern" of media marketing to expand on his statement: "Until now, marketers have relied on mass. As much as possible and as everywhere as possible. But we say: if you want to be relevant in your niche and make an impact as an advertising client, you have to rely on new forms of networking people, media and content. This is exactly where the cooperation with Ultra Images comes in."
