In Flagranti: Awareness campaign realized for Lungenliga
Following a presentation by a competitor, the Swiss Lung League entrusted In Flagranti with the task of raising awareness of the lung disease COPD in Switzerland. The advertising agency from Lys focused heavily on the medium of TV and created a TV commercial.
According to the advertisers, television is the best way to appeal to the main target group, smokers over the age of 45. However, smoking itself is not addressed in the TV commercial. With an online test at Copd-test.ch potentially at risk of COPD can determine their risk. The campaign also includes other online measures (banners, Google AdWords), media work and a mailing to the medical profession.
Responsible at the Swiss Lung Association: Ursula Luder (Head of Marketing/Communication/Fundraising), Barbara Weber (Project Manager). Idea, concept and realization: In Flagranti. Production TV spot: Shining
Pictures: Marco Lutz (director).
