SRF: Head of Communications and Marketing appointed
The executive team at Swiss Radio and Television (SRF) is now complete: Corinne Pellerin will become head of the Communications and Marketing Department. She most recently led the Brand Management and Corporate Marketing division at Swiss Life. She will assume her new role at SRF on January 1, 2011.
The SRG Director General has appointed 42-year-old Corinne Pellerin as Head of the Communications and Marketing Department of Swiss Radio and Television at the suggestion of the designated Director SRF, Ruedi Matter. Corinne Pellerin worked as Head Brand Management and Corporate Marketing at Swiss Life from 2001 to 2010. She developed the "Swiss Life" brand and launched it worldwide. She also realigned and implemented the marketing, advertising, sponsorship and event strategies. She has managed various large national and international projects with a focus on brand management, positioning, cross-media communication and marketing controlling. Corinne Pellerin previously held various management positions at Autogrill Switzerland, Wirz Werbung and Kuoni Travel.
