TBWA\Zurich: Ambient installation included in Lürzer's archive
The ambient installation for McDonald's, created by TBWA\Zürich for the Züri Fäscht, was included in Lürzer's Archive.
The Züri Fäscht was celebrated in Zurich - and for three days the streets were full of people and stalls. McDonald's Niederdorf took advantage of the opportunity and made an extraordinary impression during these three days.
way to draw attention to its French fries. The ambient measure implemented by TBWA\Zurich, in which a pedestrian crossing was transformed into a packet of French fries, has now found its way into Lürzer's
Archive and was also awarded Gold in the Outdoor category on Ads of the World.
> Ads of the World
Responsible at McDonald's: Thomas Truttmann (Marketing & Communications Director). Responsible at TBWA\: Michael Kathe, Martin Friedlin (CD), Dominique Magnusson (AD), Guido Zehnder (Account Director), Heiko Baumann (DTP), Promo Siebdruck (printing, assembly).
way to draw attention to its French fries. The ambient measure implemented by TBWA\Zurich, in which a pedestrian crossing was transformed into a packet of French fries, has now found its way into Lürzer's
Archive and was also awarded Gold in the Outdoor category on Ads of the World.
> Ads of the World
Responsible at McDonald's: Thomas Truttmann (Marketing & Communications Director). Responsible at TBWA\: Michael Kathe, Martin Friedlin (CD), Dominique Magnusson (AD), Guido Zehnder (Account Director), Heiko Baumann (DTP), Promo Siebdruck (printing, assembly).
