Berner Zeitung, Thuner Tagblatt and Berner Oberländer have a new look
Starting Friday, November 5, 2010, the *Berner Zeitung*, *Thuner Tagblatt*, and *Berner Oberländer* will be published as two-section newspapers with a new layout. The traditional newspaper hierarchy will be reversed.
The first section of the newspaper will now begin with coverage of the region, according to a press release issued on Thursday. This will be followed by coverage of the canton of Bern, Switzerland, and international news. Economic and cultural topics, as well as political coverage, will continue to be included in the first section as before. The second section, titled “Sport & Leisure,” will cover sports—the Berner Zeitung’s second core area of expertise—as well as daily changing featured topics. With this approach, the Berner Zeitung will distinguish itself even more clearly in the future from Bern’s second daily newspaper, Der Bund.
With this move, the three newspapers are sharpening their profile as regional newspapers, as the press release goes on to state. The BZ, TT, and BO Forum—a platform for letters to the editor, comments, tips, photos, and reader concerns—is being relaunched. With the color orange, the forum is getting a new visual identity. The reader blog will now also publish letters to the editor and debates that do not find space in the print edition. The connection to the online portals is also being expanded. Bernerzeitung.ch, Thunertagblatt.ch and Berneroberlaender.ch. On their online portals, the editorial staffs of the three regional newspapers, in collaboration with the online editorial teams, provide up-to-the-minute coverage of news from around the world and the most important regional events throughout the day.
The new design for the Berner Zeitung, the Thuner Tagblatt, and the Berner Oberländer was created by Stefan Semrau and Christian Hruschka of Twotype Design in Hamburg. Among other projects, the two newspaper designers have already been responsible for the redesign of Finanz und Wirtschaft in Switzerland.
> About the New Federal Structure (PDF)
With this move, the three newspapers are sharpening their profile as regional newspapers, as the press release goes on to state. The BZ, TT, and BO Forum—a platform for letters to the editor, comments, tips, photos, and reader concerns—is being relaunched. With the color orange, the forum is getting a new visual identity. The reader blog will now also publish letters to the editor and debates that do not find space in the print edition. The connection to the online portals is also being expanded. Bernerzeitung.ch, Thunertagblatt.ch and Berneroberlaender.ch. On their online portals, the editorial staffs of the three regional newspapers, in collaboration with the online editorial teams, provide up-to-the-minute coverage of news from around the world and the most important regional events throughout the day.
The new design for the Berner Zeitung, the Thuner Tagblatt, and the Berner Oberländer was created by Stefan Semrau and Christian Hruschka of Twotype Design in Hamburg. Among other projects, the two newspaper designers have already been responsible for the redesign of Finanz und Wirtschaft in Switzerland.
> About the New Federal Structure (PDF)
