Exxtra: Advertised for Audi special offer
It’s currently cheaper than usual to buy goods from the EU. The weak euro is also tempting people to buy a new Audi as a direct import from Germany. But Audi Switzerland is countering this temptation with a promotion advertised by Exxtra.
When you buy a new car, you’ll now receive a gift: all participating Audi dealers are offering 10 percent of the new car’s price toward optional equipment. Exxtra Kommunikation has developed various measures for this promotion. Posters, an informational flyer, dealer ads, and rearview mirror hangers draw attention to Audi’s unbeatable offer. Two radio spots accompany the campaign on the audio front and use music to demonstrate that the right features make good things even better.
The various promotional materials will be used starting October 25.
> Spot 1
> Spot 2
Person in charge at AMAG, Schinznach Bad: Erich Hunold (Head of Marketing, Audi), Barbara Wernli (Advertising Coordinator, Audi), Stefanie Koch (Advertising Coordinator, Audi). Responsible at Exxtra Kommunikation, Zurich: Markus Gut (CCO), Benny Goldstein (Art Director), Sarah Paul (Graphic Designer), Martin Stulz, Marietta Mügge (Copywriter/Concept), Susan Baumgartner (Project Manager), Jonathan Schipper, Dorothea Beck (Consultants).
The various promotional materials will be used starting October 25.
> Spot 1
> Spot 2
Person in charge at AMAG, Schinznach Bad: Erich Hunold (Head of Marketing, Audi), Barbara Wernli (Advertising Coordinator, Audi), Stefanie Koch (Advertising Coordinator, Audi). Responsible at Exxtra Kommunikation, Zurich: Markus Gut (CCO), Benny Goldstein (Art Director), Sarah Paul (Graphic Designer), Martin Stulz, Marietta Mügge (Copywriter/Concept), Susan Baumgartner (Project Manager), Jonathan Schipper, Dorothea Beck (Consultants).
