Striking: More harmless than you think
Among other things, the *Werbewoche* editorial team noticed a campaign by Wirz aimed at revamping the image of poker.
Poker has an image problem among the general public and politicians in particular. It is seen as a disreputable backyard game, where it's all down to luck or marked cards. Yet poker has long since become something of a secret popular sport. What's more, the average poker player doesn't spend more francs in one evening than he would on a trip to the movies with popcorn and cola, as Wirz says in an image campaign.
