Avis Europe wins Data Strategy Award
On October 21, Avis Car Rental was honored with the Data Strategy Award in the Travel and Leisure category as part of Marketing Week 2010 in London. The award is presented annually for the most effective and innovative use of data for marketing strategy purposes.
The relevant evaluation criteria include sales and marketing, CRM, customer value management and partner and personnel management. The award was presented for a profitability profiling project implemented in collaboration with Unique Digital, which combined Google ads with revenue management data and processes. Avis came out on top against various well-known companies such as RCI, BMI, Best Western and Europcar.
