The Race
Numéro 10 lancierte Windows Phone 7 mit einem rasanten Game.
The launch of the new Windows Phone 7 has caused quite a stir in Zurich. Numéro 10, a specialist in buzz marketing, called for a suitable game via Facebook. "Experience more with Windows Phone 7." After all, the smartphone represents a new era in mobile gaming. This includes, for example, the ability to find a lost smartphone at any time using the "Find my phone" service. And this is exactly how the scavenger hunt "The Race" across Zurich worked. The first command was given on Facebook. Later, there were ringing phone booths. In these, the participants had to catch the new instructions from sponsor Swisscom at the right moment until, after further creative chicanery at the finish line, 20 winners could finally win the new phone or even 7,000 francs. pan
