Exxtra: Print campaign realized for Swiss Mountain Aid
Schweizer Berghilfe aims to improve living conditions in the Swiss mountain region. Exxtra Kommunikation has developed a print campaign to raise awareness of the organization's work.
Using concrete projects that have already been realized, three subjects show what the support of Swiss Mountain Aid can achieve when combined with the mountain population's own efforts. The campaign is primarily intended to remind people in towns and urban areas of the commitment of Swiss Mountain Aid and to generate donations. The works are now on display.
Responsible at Swiss Mountain Aid: Ivo Torelli (Head of Communications). Responsible at Exxtra Kommunikation, Zurich: Dominik Oberwilder (Creative Director), Christoph Hänsli (Art Director), Andy Lusti (Text), Edi Walker (Consulting), Thomas Schuppisser (Photography).
