New Lgk: Interio new opening in Dübendorf advertised
After Neue Lgk won the pitch for the overall budget of the Interio furniture stores this spring, the first advertising campaigns for the new brand identity are now going live.
In a campaign focused on the Zurich region, the agency is promoting the reopening of the renovated furniture store in Dübendorf. In addition to traditional media such as advertisements and radio spots, e-boards, various ambient measures and Facebook engagement ads are being used. Various measures at the POS and for regular customers round off the communication package.
The current campaign also introduces the new claim "Interio. Because they like to have it nice." is also being introduced. The brand promise underlines the usual high design standards of Interio products on the one hand and the emotional significance of the right home furnishings on the other.
The new communication concept for Interio is designed for the long term. In 2010, Neue Lgk will produce themed brochures, in 2011 the main catalog, sales measures and various image advertising measures and promotions.
> E-Board
Responsible at Interio: Werner Jakob (Head of Marketing), Eveline Jakob (Head of Marketing Services) Responsible at the New Lgk: André Benker, Hans Tanner (CD), Andreas Szentkuti, Antonio Lopez (text), Dominic Beyeler, Fabian Esslinger (AD), Simon Lattman (desktop), Silvano Spezia, Petra Zehnder, Diana Geissbühler (consulting), Christoph Kern (photography), Gregor Brändli (film), The Eyecatcher (online production), Jingle Jungle (radio).
The current campaign also introduces the new claim "Interio. Because they like to have it nice." is also being introduced. The brand promise underlines the usual high design standards of Interio products on the one hand and the emotional significance of the right home furnishings on the other.
The new communication concept for Interio is designed for the long term. In 2010, Neue Lgk will produce themed brochures, in 2011 the main catalog, sales measures and various image advertising measures and promotions.
> E-Board
Responsible at Interio: Werner Jakob (Head of Marketing), Eveline Jakob (Head of Marketing Services) Responsible at the New Lgk: André Benker, Hans Tanner (CD), Andreas Szentkuti, Antonio Lopez (text), Dominic Beyeler, Fabian Esslinger (AD), Simon Lattman (desktop), Silvano Spezia, Petra Zehnder, Diana Geissbühler (consulting), Christoph Kern (photography), Gregor Brändli (film), The Eyecatcher (online production), Jingle Jungle (radio).
