Net-Metrix Profiles 2010-2: Online communities, streaming and online games increasingly popular
The Net-Metrix-Profile 2010-2 study shows a strong increase in the frequency of use for various online applications. In particular, streaming services, online communities and online games are being used more frequently. Overall, the number of daily Internet users has risen by just under 5% compared to the previous year.
Net-Metrix-Profile 2010-2 is the eighth edition of the Net-Metrix-Profile study analyzing Internet and website use in Switzerland and Liechtenstein. The study shows a further increase in the frequency of Internet use. This rising trend is also reflected in the reach of the participating websites. The monthly and weekly reach figures currently published in the Net-Metrix Profiles 2010-2 study are on average more than 15 percent higher than in the previous year.
Regular use (several times a week) of the following Internet applications has increased significantly compared to the previous year: Streaming (online radio, TV, videos) (up 17%), blogs, forums, online communities (up 15%), online games (up 15%) and online shopping (up 14%).
In Net-Metrix profiles, the "unique user" reach is published as a comparable key figure for websites. This indicates how many people have visited a website in a certain period of time. The "unique user" reach is shown as an average value per week and per month. The ten websites with the highest reach developed as follows compared to the previous year:
Regular use (several times a week) of the following Internet applications has increased significantly compared to the previous year: Streaming (online radio, TV, videos) (up 17%), blogs, forums, online communities (up 15%), online games (up 15%) and online shopping (up 14%).
In Net-Metrix profiles, the "unique user" reach is published as a comparable key figure for websites. This indicates how many people have visited a website in a certain period of time. The "unique user" reach is shown as an average value per week and per month. The ten websites with the highest reach developed as follows compared to the previous year:
