SFLB: Overall appearance for the Goldbach Group
The Goldbach Media Group has recently begun operating under the name Goldbach Group. The Spillmann/Felser/Leo Burnett agency developed the new corporate identity.
The Goldbach Media Group, the marketer of private electronic, interactive and mobile media, is now trading as the Goldbach Group. The various Group companies have been merged under the umbrella brand: Adlink is Goldbach Audience, Orange8 is called Goldbach Interactive, IP Multimedia is now Goldbach Media and On Emotion has become Goldbach Mobile. But only the names have changed, everything else remains the same.
The Spillmann/Felser/Leo Burnett agency is responsible for the new overall image: from logo development to the advertising campaign. SFLB also developed the advertisements and online advertising announcing the renaming. Further measures will follow.
Responsible at Goldbach Group: Paul Riesen (CMO), Andrea Staub, Nadja Tomovski (Project Manager Communication), Karin Grimm (Assistant Marketing/Communication). Responsible at SFLB: Oli Kreienbühl (AD), Patrick Suter (CD), Martin Spillmann (Executive CD), Sabine Bechtel (Art Buying), Kathrin Fuchs (DTP), Rebecca Krausse, Nora Dehne (Consulting), Daniel Strickler (Production). Photos: Sven Germann.
The Spillmann/Felser/Leo Burnett agency is responsible for the new overall image: from logo development to the advertising campaign. SFLB also developed the advertisements and online advertising announcing the renaming. Further measures will follow.
Responsible at Goldbach Group: Paul Riesen (CMO), Andrea Staub, Nadja Tomovski (Project Manager Communication), Karin Grimm (Assistant Marketing/Communication). Responsible at SFLB: Oli Kreienbühl (AD), Patrick Suter (CD), Martin Spillmann (Executive CD), Sabine Bechtel (Art Buying), Kathrin Fuchs (DTP), Rebecca Krausse, Nora Dehne (Consulting), Daniel Strickler (Production). Photos: Sven Germann.
