Goldbach Interactive wins Ricola as new customer
Going forward, Ricola will rely on the agency Goldbach Interactive, based in Biel, Zurich, and Konstanz (Germany), for its digital marketing.
Goldbach Interactive has won the pitch for the redesign of Ricola's digital presence against three competitors, according to a press release issued on Thursday. Goldbach Interactive will redesign and implement the international website for Ricola. This measure is intended to unify and strengthen the brand image.
In future, the website will be livelier, the simplified navigation will take users to the desired product faster than before and there will be more information about herbs, as the company explains further. Ricola also wants to expand its brand presence in digital channels: Increased customer dialog via social media and the integration of social media and mobile applications are under discussion. The first results of the collaboration between Ricola and Goldbach Interactive are expected at the beginning of next year.
The family business Ricola was founded in Laufen (BL) in 1930 and today exports its herbal specialties to over 50 countries. Ricola employs more than 400 people worldwide and attaches particular importance to natural cultivation methods and responsible corporate management.
In future, the website will be livelier, the simplified navigation will take users to the desired product faster than before and there will be more information about herbs, as the company explains further. Ricola also wants to expand its brand presence in digital channels: Increased customer dialog via social media and the integration of social media and mobile applications are under discussion. The first results of the collaboration between Ricola and Goldbach Interactive are expected at the beginning of next year.
The family business Ricola was founded in Laufen (BL) in 1930 and today exports its herbal specialties to over 50 countries. Ricola employs more than 400 people worldwide and attaches particular importance to natural cultivation methods and responsible corporate management.
