New CEO for Publigroupe and Swisscom joint ventures
The joint subsidiaries of the advertising agency Publigroupe and the telecommunications group Swisscom will be led by Edi Bähler going forward. Bähler will take over as head of LTV Gelbe Seiten and Swisscom Directories/Local.ch effective November 15.
The 49-year-old Edi Bähler was Head of Customer Experience Design in the private customer segment from 2008 following the restructuring of Swisscom. At the same time, Bähler was a member of the Boards of Directors of the Publigroupe and Swisscom joint venture companies; he was Chairman of the Board of Directors of Swisscom Directories in 2008 and 2009. As CEO of the joint management of the JV companies, he will relinquish his mandates as Swisscom representative on the Boards of Directors, as the companies announced on Tuesday. One of his first tasks will be to put together the new management team.
The three current CEOs of the joint venture companies are leaving their positions. Both Jean-Pascal Michelwho has worked for LTV Yellow Pages for around 30 years and has been CEO of the company since 2008, as well as the CEO of Local.ch, Alfonso von Wunschheimhave decided to take on new challenges outside the joint venture companies, according to the statement. Rainer Mühlberger, the CEO of Directories, is examining a new commitment as part of the joint venture.
Publigroupe and Swisscom announced in July that they wanted to work more closely together in the field of directories and search applications and therefore planned to jointly manage their specialized subsidiaries. The companies are joint ventures between the two companies. Publigroupe owns 51 percent of Publi Direct/LTV Yellow Pages, while Swisscom holds a majority stake in Swisscom Directories.
The three current CEOs of the joint venture companies are leaving their positions. Both Jean-Pascal Michelwho has worked for LTV Yellow Pages for around 30 years and has been CEO of the company since 2008, as well as the CEO of Local.ch, Alfonso von Wunschheimhave decided to take on new challenges outside the joint venture companies, according to the statement. Rainer Mühlberger, the CEO of Directories, is examining a new commitment as part of the joint venture.
Publigroupe and Swisscom announced in July that they wanted to work more closely together in the field of directories and search applications and therefore planned to jointly manage their specialized subsidiaries. The companies are joint ventures between the two companies. Publigroupe owns 51 percent of Publi Direct/LTV Yellow Pages, while Swisscom holds a majority stake in Swisscom Directories.
