Media Focus: Advertising pressure increases by eleven percent in September
In September 2010, gross advertising expenditure totaled over 443 million francs, according to the Media Focus advertising expenditure statistics.
This corresponds to an increase of +11% (CHF +43.8 million) compared to the same month last year. According to statistics, no month in the ten-year history of September has recorded higher figures than September 2010. The growth in September 2010 compared to 2009 was spread across several media groups. Print increased by 10.6 percent, TV by 17.7 percent, radio by 8 percent and cinema by 37.6 percent.
Broken down by product group, tobacco advertising saw the strongest growth: advertising pressure increased more than eightfold year-on-year to CHF 1.7 million in September. Food, the division with the highest turnover, increased by 37% year-on-year to CHF 47.5 million.
Broken down by product group, tobacco advertising saw the strongest growth: advertising pressure increased more than eightfold year-on-year to CHF 1.7 million in September. Food, the division with the highest turnover, increased by 37% year-on-year to CHF 47.5 million.
Development of advertising pressure in the media:
