The cheapest tariff
The people of Lys caught red-handed advertising for PostMail.
The agency in flagranti in Lyss won the mandate for a sales-promoting product campaign for PostMail's DirectMarketing service bundle. The campaign focuses on the InfoCard rate, the cheapest postage in Switzerland for advertising postcards, and DirectFactory, the online tool for making your own postcards. The campaign ties in with PostMail's umbrella campaign and shows examples of bad advertising, in each case with the resolution that direct marketing is more efficient, effective and measurable. The main medium is - of course - mailings. The main target group of SMEs is contacted on a sector-specific basis. There are also banners and advertisements. pan
