Cooperation between Schaffhauser Nachrichten and the Zurich regional newspapers

The Schaffhauser Nachrichten is joining the network of Zurich regional newspapers. As of January 1, 2011, the new advertising package will include the following publications: Der Landbote, Zürcher Oberländer, Zürcher Unterländer, Zürichsee-Zeitung, and Schaffhauser Nachrichten.

The Schaffhauser Nachrichten will be involved in the joint mantle reporting in the foreign, domestic, business and miscellaneous sections, as well as in cooperation in the advertising market, according to a press release issued on Thursday. The newspaper jacket, from which Schaffhauser Nachrichten will take over parts, will be produced in Winterthur under the management of Colette Gradwohl, Editor-in-Chief of Landbote. Publisher and editor-in-chief Norbert Neininger will represent Schaffhauser Nachrichten on the editorial advisory board of the editorial department. The overall editorial responsibility for Schaffhauser Nachrichten will remain with the independent editorial team in Schaffhausen, which will design the foreign, domestic and business sections and weight and comment on them according to the editorial line.
In the advertising market, the five daily newspapers operate with the joint advertising combination "ZRZ plus Zürcher Regionalzeitungen". Schaffhauser Nachrichten is joining the sales organization of Zürcher Regionalzeitungen under the management of Robin Tanner for national sales. The sales organization of Meier & Cie. AG as publisher of Schaffhauser Nachrichten remains unchanged.

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