Valencia Kommunikation launches for Feldschlösschen the: "Premium Time"
Following the launch in the retail trade, Valencia Kommunikation now also supported the introduction of Feldschlösschen Premium in the catering trade.
The Valencia Kommunikation agency, which has already created the packaging design and numerous advertising materials for the retail sector, was also commissioned to develop the visibility and advertising materials for the Swiss Ontrade launch.
Clear focus channels were defined for the launch of Feldschlösschen Premium in the hospitality sector. Two different visuals and an extensive range of branded advertising materials were therefore developed in line with the channel requirements: From the snack bowl and ice bucket to the premium waiter's apron and table reservation sign, the material can be customized according to the customer's wishes.
In addition, the consumer promotion "It's Premium Time" was developed, whereby landlords can give their guests a "premium moment" with Feldschlösschen Premium. With these special offers, the duration and offer can be determined by the host himself, so that this activity can also be individually tailored to the customer. Feldschlösschen Premium has been available to discover in selected restaurants and bars since the end of January 2010.
Responsible at Feldschlösschen: Kirsten Jansen (Specialist Promotions Ontrade), Patrick Schweizer (Senior Brand Manager), Sabine Strehle (Marketing Manager), Dominik Nyffenegger (Head of Trade Marketing Ontrade). Responsible at Valencia Communication: Michael Gerber (CD), Simone Perez (SAD), Jan Kempen (AD), Sebastian Refardt (text), Serdal Aktas, Patrick Hublard (polygraphy), Frédérique Mathys, Séverine Küpfer, Lilian Würth (consulting).
Clear focus channels were defined for the launch of Feldschlösschen Premium in the hospitality sector. Two different visuals and an extensive range of branded advertising materials were therefore developed in line with the channel requirements: From the snack bowl and ice bucket to the premium waiter's apron and table reservation sign, the material can be customized according to the customer's wishes.
In addition, the consumer promotion "It's Premium Time" was developed, whereby landlords can give their guests a "premium moment" with Feldschlösschen Premium. With these special offers, the duration and offer can be determined by the host himself, so that this activity can also be individually tailored to the customer. Feldschlösschen Premium has been available to discover in selected restaurants and bars since the end of January 2010.
Responsible at Feldschlösschen: Kirsten Jansen (Specialist Promotions Ontrade), Patrick Schweizer (Senior Brand Manager), Sabine Strehle (Marketing Manager), Dominik Nyffenegger (Head of Trade Marketing Ontrade). Responsible at Valencia Communication: Michael Gerber (CD), Simone Perez (SAD), Jan Kempen (AD), Sebastian Refardt (text), Serdal Aktas, Patrick Hublard (polygraphy), Frédérique Mathys, Séverine Küpfer, Lilian Würth (consulting).
