Radio 24 presents mapping study for IGEM
During a presentation for interested IGEM members at Radio 24’s studio, music director Andreas Meier highlighted the efforts the station makes to determine what kind of music its target audience loves. To this end, three different market research tools are used.
The mapping study, which is carried out every two years, looks at what people love about radio programs. It is hardly surprising that music is at the top of the list. An important part of the study therefore also looks at general music styles.
On this basis, 200 people are then played different pieces of music from the years 1975 to 2006 every year. New pieces of music are determined every three weeks by a random quaota survey. It is therefore known that there are currently around 800 pieces of music that a majority of Radio 24's target audience likes to listen to, according to an IGEM press release. These 800 pieces are then also part of the station's repertoire.
In addition, the structure of the program is crucial. The listener can enter at any second. The program is meticulously structured in order to keep them for as long as possible. For example, upcoming contributions are teased at precisely defined intervals. And when it comes to music, strict attention is paid to alternating between oldies and new tracks. The program schedule is 100 percent predetermined and pre-programmed. The presenter's main task is to keep the customers entertained. The times in which the music played corresponded to the presenter's taste are definitely over on modern radio, at least during the day.
On this basis, 200 people are then played different pieces of music from the years 1975 to 2006 every year. New pieces of music are determined every three weeks by a random quaota survey. It is therefore known that there are currently around 800 pieces of music that a majority of Radio 24's target audience likes to listen to, according to an IGEM press release. These 800 pieces are then also part of the station's repertoire.
In addition, the structure of the program is crucial. The listener can enter at any second. The program is meticulously structured in order to keep them for as long as possible. For example, upcoming contributions are teased at precisely defined intervals. And when it comes to music, strict attention is paid to alternating between oldies and new tracks. The program schedule is 100 percent predetermined and pre-programmed. The presenter's main task is to keep the customers entertained. The times in which the music played corresponded to the presenter's taste are definitely over on modern radio, at least during the day.
