Last but not least: When the company name suddenly no longer fits
There are companies with beautiful names, those with names that are hard to pronounce, funny, long, complicated, or catchy, and there are also companies that have chosen a name that is, shall we say, unfortunate.
The Werbewoche editorial team recently received a press release: "GZP announces expansion of Global Consulting in Somatic Cell Therapeutics". The company is pleased to announce that it has expanded its capabilities in strategic regulatory and product development in support of gene therapy and somatic cell therapy, "including treatment with vaccines for cancer and other serious or life-threatening diseases". GZP stands for "Ground Zero Pharmaceuticals". A somewhat unfortunate name in the truest sense of the word, at least since September 11th. Especially for a company that has declared war on the world's deadly diseases...
(Image: Groundzerous.com)
(Image: Groundzerous.com)
