Küttel Laubacher awakens a passion for collecting cork
In collaboration with the Albert Reichmuth Wine House, the young advertising agency Küttel Laubacher in Wohlen has developed an informational and collection campaign to raise awareness among the wine shop’s customers about cork recycling in general and, in particular, to highlight that Albert Reichmuth is one of only two official cork collection points in the city of Zurich.
The centerpiece of the campaign is a reusable cork collection bag made of cotton, which is sent free of charge to customers and interested parties to encourage them to collect old corks. The most important information about cork recycling and how to use the collection bag is printed on the cardboard envelope. The mailing was accompanied by detailed information in the April issue of the Reichmuth customer journal "Weinklang".
According to the agency, the return rate for old corks at Weinhaus Albert Reichmuth increased by over 15 percent shortly after the campaign. The collection bag can be ordered free of charge while stocks last.
Responsible at Küttel Laubacher Werbeagentur: André Laubacher, Raphaël Surber. Responsible at Albert Reichmuth: Adrian Lüthi, Managing Director.
According to the agency, the return rate for old corks at Weinhaus Albert Reichmuth increased by over 15 percent shortly after the campaign. The collection bag can be ordered free of charge while stocks last.
Responsible at Küttel Laubacher Werbeagentur: André Laubacher, Raphaël Surber. Responsible at Albert Reichmuth: Adrian Lüthi, Managing Director.
www.kuettel-laubacher.ch
www.reichmuth.ch
