The new docusoap "Bauer, ledig, sucht..." on Swiss private broadcaster 3+ premieres on July 21. The Publicis subsidiary Fast Track has realized a two-part campaign for this format. The first phase supports the station's search for suitable candidates. Advertisements published throughout Switzerland show farmers looking to get married in front of a church and promote online registration. The second part of the campaign shows the consequences for life on the farm when the chosen candidate moves in: A cow, pushed into second place by her new love, packs her bags and moves out.Responsible at 3+:Dominik Kaiser (overall responsibility), Cindy Muff (Head of Communications).

Responsible at Fast Track:Florian Beck (CD), Felix Freese (text), Thomas Berger (AD), Raphael Monsch (AD), Daniel Gerber (consulting), Vera Schmid (art buying), Oliver Nanzig (photography), Patrik Rohner (image editing).

 The new docusoap "Bauer, ledig, sucht..." on Swiss private broadcaster 3+ premieres on July 21. The Publicis subsidiary Fast Track has realized a two-part campaign for this format. The first phase supports the station's search for suitable candidates. Advertisements published throughout Switzerland show farmers looking to get married in front of a church and promote online registration. The second part of the campaign shows the consequences for life on the farm when the chosen candidate moves in: A cow, pushed into second place by her new love, packs her bags and moves out. 

 
Responsible at 3+:
Dominik Kaiser (overall responsibility), Cindy Muff (Head of Communications). Responsible at Fast Track: Florian Beck (CD), Felix Freese (text), Thomas Berger (AD), Raphael Monsch (AD), Daniel Gerber (consulting), Vera Schmid (art buying), Oliver Nanzig (photography), Patrik Rohner (image editing).