If you don't want to be slowed down by snow, ice and rain, you should take advantage of the Smart winter check in good time. Daimler commissioned the Erdmannpeisker agency to develop a POS winter campaign to get this message across to Smart drivers all over the world. The Biel-based advertisers developed two themes that can be used as advertisements, posters, mailings, flyers or POS decorations. One version shows a Smart car covered in snow up to the sunroof and is aimed at countries with harsh winters. The other subject focuses on Smart's service quality with a tire change of a different kind. The campaign will be launched in August 2008 and is the responsibility of Erdmannpeisker:Responsible at Daimler, Stuttgart: Klaus Mader (Global Service & Parts division).
Responsible at Erdmannpeisker:Gabriel Peisker (CD), Daniel Hesse (AD), Oliver Krippahl (text), Michael Dängeli (consulting).

 If you don't want to be slowed down by snow, ice and rain, you should take advantage of the Smart winter check in good time. Daimler commissioned the Erdmannpeisker agency to develop a POS winter campaign to get this message across to Smart drivers all over the world. The Biel-based advertisers developed two themes that can be used as advertisements, posters, mailings, flyers or POS decorations. One version shows a Smart car covered in snow up to the sunroof and is aimed at countries with harsh winters. The other subject focuses on Smart's service quality with a tire change of a different kind. The campaign will be launched in August 2008. 

 Responsible at Daimler, Stuttgart:
Klaus Mader (Global Service & Parts division). Responsible at Erdmannpeisker: Gabriel Peisker (CD), Daniel Hesse (AD), Oliver Krippahl (text), Michael Dängeli (consulting).