Maybe it was the bad weather, maybe it was the new blockbusters: in any case, July has been a good month for cinemas so far and Publicitas Cinecom is pleased with the good audience figures. According to the CAM (Cinema Admission Monitor) projection, over a million moviegoers have flocked to Swiss cinemas in the past three weeks, it said in a press release. Compared to the three-year average of 860,000 visitors in the same period, this corresponds to an increase in performance of over 21 percent. Audience magnets were films such as "Mamma Mia!", "Hancock" and "Kung Fu Panda". According to the press release, the signs are good that the boom will continue, as the two films "The Dark Knight" with Heath Ledger and "Wanted" with Angelina Jolie still have their Swiss film releases ahead of them.

 Maybe it was the bad weather, maybe it was the new blockbusters: in any case, July has been a good month for cinemas so far and Publicitas Cinecom is pleased with the good audience figures. According to the CAM (Cinema Admission Monitor) projection, over a million moviegoers have flocked to Swiss cinemas in the past three weeks, it said in a press release. Compared to the three-year average of 860,000 visitors in the same period, this corresponds to an increase in performance of over 21 percent. Audience magnets were films such as "Mamma Mia!", "Hancock" and "Kung Fu Panda". According to the press release, the signs are good that the boom will continue, as the two films "The Dark Knight" with Heath Ledger and "Wanted" with Angelina Jolie still have their Swiss film releases ahead of them.