The advertising market in the US is currently struggling with the weak economic environment. Starting with daily newspapers and radio stations, a kind of shadow is beginning to cast over the entire industry, which is now also beginning to affect the TV sector, reports the Financial Times. In a year in which the advertising industry should actually be experiencing rising sales due to upcoming major events such as the Summer Olympics in Beijing and the US presidential election campaign running at full speed, the opposite is actually the case. Large advertising customers such as car manufacturers, banks, retailers and airlines are increasingly tightening their belts in terms of advertising expenditure. According to the Financial Times article, such budget cuts are a major threat and would put the industry under severe pressure.the outlook for US media groups is not particularly rosy at the moment. Some of the biggest advertisers in the US market, such as Coca-Cola and General Motors, have already indicated that they intend to drastically reduce their advertising expenditure in the near future. In addition, the industry has been overstretched for some time due to the rapid pace of technological development and new forms of digital distribution. Although media companies are already increasingly active in the digital field, the revenues generated are not yet sufficient to offset the losses from traditional business areas. According to experts, the negative mood caused by fears of inflation in the form of budget cuts is also having an impact on the German advertising market. It is currently in a stagnation phase, said Volker Nickel, spokesman for the Central Association of the German Advertising Industry, to Pressetext. If anything, the industry can hope for an increase of one percent.

 The advertising market in the US is currently struggling with the weak economic environment. Starting with daily newspapers and radio stations, a kind of shadow is beginning to cast over the entire industry, which is now also beginning to affect the TV sector, reports the Financial Times. In a year in which the advertising industry should actually be experiencing rising sales due to upcoming major events such as the Summer Olympics in Beijing and the US presidential election campaign running at full speed, the opposite is actually the case. Large advertising customers such as car manufacturers, banks, retailers and airlines are increasingly tightening their belts in terms of advertising expenditure. According to the Financial Times article, such budget cuts are a major threat and would put the industry under severe pressure.the outlook for US media groups is not particularly rosy at the moment. Some of the largest advertising customers in the US market, such as Coca-Cola and General Motors, have already indicated that they intend to drastically reduce their advertising expenditure in the near future. In addition, the industry has been overstretched for some time due to the rapid pace of technological development and new forms of digital distribution. Although media companies are already increasingly active in the digital field, the revenues generated are not yet sufficient to offset the losses from traditional business areas.
According to experts, the negative mood caused by fears of inflation in the form of budget cuts is also affecting the German advertising market. It is currently in a stagnation phase, said Volker Nickel, spokesman for the Central Association of the German Advertising Industry, to Pressetext. If anything, the industry can hope for an increase of one percent.