Fax: WPP: world's largest advertising group
WPP's acquisition of Young & Rubicam was finalized on May 12. WPP is paying 4.7 billion dollars in assets for the deal.
WPP's acquisition of Young & Rubicam has been finalized since May 12. WPP is paying USD 4.7 billion in assets for the deal.Fax WPP: world's largest advertising group
Y&R and its subsidiaries will remain as independent units. The previous CEO, Tom Bell, who had long resisted the takeover, will become Chairman of Y&R. Ex-chief financial officer Michael Dolan will become the new CEO. If the shareholders of the two companies approve the takeover, it is expected to be completed in the fall. Insiders suspect that Bell will leave the agency after that.
Palm chooses independent agencyIn early May, FCB Worldwide passed on pocket PC maker Palm's budget because it clashed with its newly won Compaq budget. Now Palm is unveiling its new agency: Citron Haligman Bedecarré, a San Francisco-based independent advertising and marketing agency specializing in branding Internet companies. With a budget of $70 million, Palm is its weightiest client.
Fat people against discriminatory advertisingThe city of San Francisco has passed a law prohibiting discrimination against fat people. The reason was a poster of a fitness center chain. It showed aliens with the headline, "When they come, they will eat the fat people first." Protests by overweight people forced the company to stop the campaign and led to the discrimination ban.
Flowers for McCann ParisThe Paris office of McCann-Erickson secured the pan-European budget of Aquarelle.com. Aquarelle is a French florist looking to expand its online business into several European markets. Advertising funds of around 24 million Swiss francs are available for this purpose. McCann prevailed in the pitch against local competitors from BDDP@TBWA, FCB and Callegari Berville.
Y&R and its subsidiaries will remain as independent units. The previous CEO, Tom Bell, who had long resisted the takeover, will become Chairman of Y&R. Ex-chief financial officer Michael Dolan will become the new CEO. If the shareholders of the two companies approve the takeover, it is expected to be completed in the fall. Insiders suspect that Bell will leave the agency after that.
Palm chooses independent agencyIn early May, FCB Worldwide passed on pocket PC maker Palm's budget because it clashed with its newly won Compaq budget. Now Palm is unveiling its new agency: Citron Haligman Bedecarré, a San Francisco-based independent advertising and marketing agency specializing in branding Internet companies. With a budget of $70 million, Palm is its weightiest client.
Fat people against discriminatory advertisingThe city of San Francisco has passed a law prohibiting discrimination against fat people. The reason was a poster of a fitness center chain. It showed aliens with the headline, "When they come, they will eat the fat people first." Protests by overweight people forced the company to stop the campaign and led to the discrimination ban.
Flowers for McCann ParisThe Paris office of McCann-Erickson secured the pan-European budget of Aquarelle.com. Aquarelle is a French florist looking to expand its online business into several European markets. Advertising funds of around 24 million Swiss francs are available for this purpose. McCann prevailed in the pitch against local competitors from BDDP@TBWA, FCB and Callegari Berville.
