The "Me AG" trend
It struck me: I would love to wake up one morning, turn on the radio, and realize that the «Vitamin 3» show on DRS 3—which has been transformed into something for the masses—only ever existed in my nightmares. Because I miss
People are the center of attention" has been preached for a long time by every company philosophy that presents itself as socially responsible to a certain extent. However, as people, they first of all only place themselves at the center of this philosophy. Those born after 1977 see themselves more than ever as "I AG". The egoists of the future, which is taking place in the present, want to squeeze more out of life for themselves than the earlier "warmists," as today's "coldists" called their old-idealist predecessor generation of spiesser and softies. Various presentations at the 5th German Trend Day in Hamburg showed how such youthful language creations can be seen as seismographs of changing social values. Page 16
