Diligent Swiss Online Shoppers
Europeans are slowly catching up with Americans in terms of Internet use via mouse clicks
Europeans are slowly catching up with Americans in terms of Internet usage via mouse clickBy Clemens Hörler 17.2 percent of all Swiss people have already made a purchase online. This puts Switzerland in third place in a European comparison.
This is the result of the first survey of the Pan European Internet Monitor, conducted in 14 European countries by the Amsterdam-based market research company Pro Active International (proactiveinternational.com) with offices in Europe and soon also in the USA and Asia. Only Sweden (23.6 percent) and Denmark (17.9 percent) have a higher proportion of Internet shoppers.
Sweden also leads Europe in terms of the number of Internet users. 53.3 percent of respondents said they had been online at least once during the past two weeks. The four Scandinavian countries are followed, well behind, by Switzerland and the Netherlands, the UK, Austria and Germany, which according to Pro Active is around the European average (24 percent). The southern European countries, as well as Ireland and Belgium, are far below the average. In Portugal, only 0.3 percent of respondents said they had ever shopped online.
Further results to follow at the end of April
Lisbeth Hop, CEO of Pro Active International, sees the results of the study as confirmation that Europeans are catching up with North Americans. A study by Nielsen/Netratings shows that in the USA, more than 50 percent of the population has Internet access, but in a survey only 35 percent said they had been on the Internet in the past 14 days. In the 14 countries considered by Pro Active, the figure was already 24 percent.
Pro Active International surveys 14,000 Internet users in Europe twice a year in telephone and street interviews. In parallel, an online study is conducted via the Internet with 150,000 users. Further results of the survey on demographics and preferences of Internet users, consumption of other media, and attitudes towards e-commerce and online advertising will be presented at the end of April.
Hop is convinced that the study will be of particular interest to international Internet providers. "They will finally get what they have been asking for for some time - reliable reference data and trend information on the growth of the Internet in Europe and on European Internet users."
This is the result of the first survey of the Pan European Internet Monitor, conducted in 14 European countries by the Amsterdam-based market research company Pro Active International (proactiveinternational.com) with offices in Europe and soon also in the USA and Asia. Only Sweden (23.6 percent) and Denmark (17.9 percent) have a higher proportion of Internet shoppers.
Sweden also leads Europe in terms of the number of Internet users. 53.3 percent of respondents said they had been online at least once during the past two weeks. The four Scandinavian countries are followed, well behind, by Switzerland and the Netherlands, the UK, Austria and Germany, which according to Pro Active is around the European average (24 percent). The southern European countries, as well as Ireland and Belgium, are far below the average. In Portugal, only 0.3 percent of respondents said they had ever shopped online.
Further results to follow at the end of April
Lisbeth Hop, CEO of Pro Active International, sees the results of the study as confirmation that Europeans are catching up with North Americans. A study by Nielsen/Netratings shows that in the USA, more than 50 percent of the population has Internet access, but in a survey only 35 percent said they had been on the Internet in the past 14 days. In the 14 countries considered by Pro Active, the figure was already 24 percent.
Pro Active International surveys 14,000 Internet users in Europe twice a year in telephone and street interviews. In parallel, an online study is conducted via the Internet with 150,000 users. Further results of the survey on demographics and preferences of Internet users, consumption of other media, and attitudes towards e-commerce and online advertising will be presented at the end of April.
Hop is convinced that the study will be of particular interest to international Internet providers. "They will finally get what they have been asking for for some time - reliable reference data and trend information on the growth of the Internet in Europe and on European Internet users."
