The cross with paradise
The Museum für Gestaltung Zürich aims to explore the myth of Switzerland.
Switzerland as a paradise is a projection screen for longings. Even the first travelers who visited our country from the 18th century onwards spoke of "discovering a Garden of Eden" in their journals. Since then, the Matterhorn, a cow or even the flag with the white cross have embodied typical Swiss values such as naturalness, tradition and quality. The effect of these subjects is also repeatedly exploited in posters for tourism, chocolate or cheese in a wide variety of forms. The "Paradise Switzerland" exhibition now aims to rediscover this myth across the ages. The first section of the exhibition focuses on the mountain motif. A second section is dedicated to traditional costumes as a possible area of identification for the homeland. The third section takes a look at the history of the Swiss flag. The exhibition is open from March 17 to July 25. Pan
