The Swiss Employers' Association has commissioned Medianovis to fundamentally renew the association's magazine Schweizer Arbeitgeber. The magazine is now in its 105th year and is currently published fortnightly. The background to this is a reader survey conducted by Publicom AG in 2008. It revealed that although the magazine is highly valued by readers in terms of information content, credibility and editorial quality, reader loyalty and usage are limited by various conceptual shortcomings.
Medianovis is now developing a new magazine architecture and a new visual concept for the magazine. In addition, the communication synergies in the cross-media area are to be exploited to a greater extent by coordinating the magazine and the website and supplementing them with a regular electronic newsletter. From September 2010, the magazine will be published monthly and the newsletter fortnightly.

In addition, cross-media communication synergies are to be exploited to a greater extent by coordinating the magazine and the website and supplementing them with an electronic newsletter. The magazine, now in its 105th year, will be published monthly instead of fortnightly from September 2010. The newsletter will be sent out every two weeks. The background to the renewal is a reader survey conducted by Publicom in 2008. It revealed that although the magazine is highly regarded by readers in terms of information content, credibility and editorial quality, reader loyalty and usage are limited by various conceptual shortcomings.