Trimedia merges with ikp Vienna
The PR agency Trimedia International AG will merge with the Vienna-based agency ikp effective January 1, 2001.
The PR agency Trimedia International AG merges with the Viennese agency ikp as of January 1, 2001.ikp's head Alfred Autischer will lead the newly created company Trimedia Communications Austria G.m.b.H. and receives a minority shareholding in Trimedia Holding.The merger catapults Trimedia among the three largest PR agencies in Austria, making it one of the big players in the entire German-speaking region.
"The merger with ikp is a strategic acquisition," explains Thomas C. Maurer, Partner at Trimedia Communications. "Expansion is part of the group's strategy, and the process is now provisionally complete for the German-speaking region," he continues. In the future, the agency would like to expand primarily in the French-speaking region, with a focus on the political centers of Brussels and Paris.
Trimedia wants to strengthen the areas of IT, telecommunications and e-commerce as well as financial communications and position itself as a professional contact in these segments. In Switzerland, the agency is hiring four new consultants in the competence areas of information technology and telecommunications and public affairs. They are Stephan Wehrle (43), David Affentranger (27), Jean-Fred Bourquin (53) and Marc de Perrot (38). (ba)
"The merger with ikp is a strategic acquisition," explains Thomas C. Maurer, Partner at Trimedia Communications. "Expansion is part of the group's strategy, and the process is now provisionally complete for the German-speaking region," he continues. In the future, the agency would like to expand primarily in the French-speaking region, with a focus on the political centers of Brussels and Paris.
Trimedia wants to strengthen the areas of IT, telecommunications and e-commerce as well as financial communications and position itself as a professional contact in these segments. In Switzerland, the agency is hiring four new consultants in the competence areas of information technology and telecommunications and public affairs. They are Stephan Wehrle (43), David Affentranger (27), Jean-Fred Bourquin (53) and Marc de Perrot (38). (ba)
