News: Vogt shield with weapon magazine

The Solothurn-based publisher Vogt-Schild will take over the international firearms magazine *Visier* from the German publisher Paul Parey Zeitschriften-Verlag effective December 1.

The Solothurn-based publishing house Vogt-Schild takes over the international weapons magazine Visier from the German Paul Parey Zeitschriften-Verlag on December 1.News Vogt-Schild with weapons magazine
With a circulation of 45,000 copies, Visier is the number one in the sporting gun magazine segment, the publisher announced; it already publishes the Internationale Waffenzeitung and the magazine Caliber.
SRG with loose sponsorshipThe SRG has violated the Radio and Television Act (RTVA) by linking the names of sponsors with advertising slogans. This verdict was handed down by the criminal court in Bern. When broadcasting traffic information on Radio DRS, the sponsor's name was linked to slogans such as "Citroën Xara, one you can trust". In March, the Federal Office of Communications fined SRG CHF 2,000 for this. SRG will "most likely" appeal the ruling that has now been handed down.
TV 3 violates its license with newsBy switching from the 20-minute news programme "News um 7" to six-minute short news bulletins, TV 3 has violated its license. The Department of the Environment, Transport, Energy and Communications (DETEC) thus agreed with the opinion of OFCOM, against whose decision TV 3 had appealed. The concession obliges TV 3 to broadcast a full program with a focus on information and entertainment, writes the Uvek. TV 3 called the ruling "incomprehensible", as the short news items attract three to six times as many viewers as the previous long news items. The broadcaster is now examining how to proceed. Under discussion are an appeal of the decision to the Federal Supreme Court, the restoration of the previous situation or an application for a change of license.
Ta revises thematic bundleThe Tages-Anzeiger is reorganizing its thematic bundle for January 22, 2001. As Newsmail reported, the youth supplement "Ernst" is giving way to a weekly media supplement. "Ernst" will only exist as a community offer on the TA website. In future, the flip side of the "Themenbund" will present information on going out and the TV program.
Ricardo and Scout24 become partnersThe auction platform Ricardo.ch and the Scout24 marketplaces are entering into a strategic collaboration as of December 1. The aim of the partnership is to provide users with a comprehensive offering in the B-to-C and C-to-C segments "at the click of a mouse".
Bluewin launches Blueprimus.ch
Blueprimus, a subsidiary of Bluewin and the German e-commerce company Primus-Online (49%), has gone online. The virtual shopping center offers consumer electronics, videos, CDs and DVDs. Blueprimus also includes platforms for auctions and "power shopping".

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