Who will be Advertiser of the Year 2001?
Six men are up for election, but with your voting card you can also bring a woman into play
Six men are up for election, but with your voting card you can also bring a woman into the gameThe 24th Advertiser Election
of the year is open. With ballots enclosed with this issue
are, you can determine your favorite. As in previous years
a nomination committee made up of former advertisers of the
Who nominated the Swiss candidates in 2000?
advertising and given it new impetus? Who has been particularly
heavily used for advertising industry or outstanding advertising
made? Who was particularly courageous, innovative, creative and
trend-setting? In short: who has what it takes to be an advertiser
of the year 2001?
To make the choice a little easier for you, has
again, a nomination committee of former titleholders (rank one
to three) nominated six people. These are (in alphabetical order
Order): Edi Andrist, CD McCann-Erickson; Urs Beer, Consultant;
Frank Bodin, CD McCann-Erickson; Markus Ruf, copywriter and consultant; Martin
Spillmann, CD Advico Young & Rubicam; Dominique von Matt,
Co-owner Honegger von Matt.
However, you can also choose according to your own
election to nominate a canvasser or canvasser: The last word has
as before, the subscribers of WerbeWoche. With the
two voices that are available to you, you can use on the
enclosed ballot paper either tick up to two names or select the
Add one or two new names to the list (duplicate names,
i.e. cumulation, is not possible). We would like to invite you again,
to provide us with your response in writing by January 5, 2001 (date of postmark).
Edi AndristSince
1995 Edi Andrist (49) is Creative Director of McCann-Erickson
Switzerland. In 1998, he became Executive Creative Director and Vice Chairman
of McCann-Erickson Switzerland and Germany. He also accompanied the
Rebuilding the German agencies. Edi Andrist came to the company after a
Graphic design training at the Kunstgewerbeschule Basel as a junior copywriter to
GGK. After twelve years, the ADC member moved to Stalder as CD
& Suter and then became Managing Director Creation at ASGS/BBDO
respectively Aebi/BBDO. For his creative works he received over 200
national and international awards.
Jury Statement:
Edi Andrist has worked as a CD at McCann-Erickson Switzerland and Germany for
creative highlights and left a lasting mark on the level.
Urs BeerUrs
Beer (54) began his advertising career in 1971 after a brief stint as a teacher
as a consultant at the Wiener Deville Wälchli agency, which he founded in 1980 as a
Client Service Director left to become Managing Director of Zurich-based
to establish a branch office of Young & Rubicam. In 1988, Urs initiated
Beer the merger with Advico. Under his leadership, Advico Young
& Rubicam as the most creative Swiss agency. After almost 20
years, he is stepping down and will start his own business in Zurich in January.
Open consulting office.
Reasons given by the jury: Urs Beer has for years
managed the largest and most creative agencies, and with great
the industry (Marbach Academy, Marque Museum, and the
Marcarama). Beer has planned his succession prudently and excellently
solved
Frank BodinADC member
Frank Bodin (38) became creative director at McCann-Erickson in 1996,
Geneva, and member of the Executive Board. After studying music
Bodin gained his first experience with Andy Steiner and GGK, Küsnacht.
as a copywriter/conceptual designer in advertising. From 1992 to 1996 worked the
Father of two children at Aebi Strebel. In the course of his career
Frank Bodin of virtually all the major national and
international festivals with around 200 awards.
Justification
of the jury: Frank Bodin is an advertising multi-talent who continuously
produced creative highlights. He has made McCann-Erickson, Geneva, a
creative hotshot and showed that good advertising is also possible in the
French-speaking Switzerland is possible. There is hardly a creative in Switzerland,
which was showered with more awards.
Markus RufFreelance copywriter
Markus Ruf (37), who primarily works for Guye & Partner and Ruedi Wyler
advertising, has been attracting attention for years with its creative consistency.
ADC cube level. The trained typesetter rose in 1985
joined Grendene + Lanz as a junior copywriter in advertising. After that
Markus Ruf worked as a copywriter for Advico, Farner Publicis and GGK, Zurich, until he was
1994 his urge for independence made him become independent. From
agency to agency on the road, have been seeing his work for years.
regularly wins prizes at the ADC.
Jury statement: Markus Ruf
would have received the prize for his exceptionally creative achievements
actually earned a long time ago. As a freelancer, reputation often stands in the
Shadow of those who are applauded. Switzerland owes him
some excellent advertising concepts.
Martin SpillmannMartin
Spillmann (46) has been with Advico Young & Rubicam for seven years
(AY&R) as a CD for numerous award-winning campaigns.
responsible. Before joining Y&R in 1985, Spillmann worked after
a graphic designer apprenticeship in different agencies, among others also
for BSSM. Within the Y&R Group, Spillmann, who has been
President of ADC of Europe and ADC member, moved to New York in 1989,
where he became CD and Vice President. In 1993, he returned to AY&R as CD,
Zurich, back.
Jury's statement: Spillmann is one of the few
Swiss creatives who can also have their say in the film category and
have already demonstrated this internationally several times (silver and bronze
in Cannes). Spillmann stands for consistently creative and strong advertising.
Dominique von MattSince
1993 Dominique von Matt (42) is co-owner of the agency Honegger von
Matt. The business administration graduate, who studied at the University of Zurich
with a dissertation on branding, worked under
among others as Account Executive at DMB&B, London, and as
Consulting Group Leader and Member of the Executive Board at Wirz.
In addition, Dominique von Matt is a lecturer at the
Sawi communication leader course, at the ADC/ BSW creative school and at the
BSW Planning Seminar.
Reasons given by the jury: Dominique von Matt has
demonstrated quality and consistency with his agency. He has
entrepreneurial backbone, is a clever thinker and at the same time
a good practitioner.
Election ceremony: January 18, 2001The
Awarding of the title of Advertiser of the Year 2001 will take place on
Thursday, January 18, 2001, at the raw materials warehouse, Binzmühlestrasse 86, in
Zurich-Oerlikon will take place. The doors will be open from 5:30 pm. The
Registration card for the election celebration and the subsequent party is located
can be found on page 21 of this issue. You can also contact us via
Log on to www.werberdesjahres.ch.
of the year is open. With ballots enclosed with this issue
are, you can determine your favorite. As in previous years
a nomination committee made up of former advertisers of the
Who nominated the Swiss candidates in 2000?
advertising and given it new impetus? Who has been particularly
heavily used for advertising industry or outstanding advertising
made? Who was particularly courageous, innovative, creative and
trend-setting? In short: who has what it takes to be an advertiser
of the year 2001?
To make the choice a little easier for you, has
again, a nomination committee of former titleholders (rank one
to three) nominated six people. These are (in alphabetical order
Order): Edi Andrist, CD McCann-Erickson; Urs Beer, Consultant;
Frank Bodin, CD McCann-Erickson; Markus Ruf, copywriter and consultant; Martin
Spillmann, CD Advico Young & Rubicam; Dominique von Matt,
Co-owner Honegger von Matt.
However, you can also choose according to your own
election to nominate a canvasser or canvasser: The last word has
as before, the subscribers of WerbeWoche. With the
two voices that are available to you, you can use on the
enclosed ballot paper either tick up to two names or select the
Add one or two new names to the list (duplicate names,
i.e. cumulation, is not possible). We would like to invite you again,
to provide us with your response in writing by January 5, 2001 (date of postmark).
Edi AndristSince
1995 Edi Andrist (49) is Creative Director of McCann-Erickson
Switzerland. In 1998, he became Executive Creative Director and Vice Chairman
of McCann-Erickson Switzerland and Germany. He also accompanied the
Rebuilding the German agencies. Edi Andrist came to the company after a
Graphic design training at the Kunstgewerbeschule Basel as a junior copywriter to
GGK. After twelve years, the ADC member moved to Stalder as CD
& Suter and then became Managing Director Creation at ASGS/BBDO
respectively Aebi/BBDO. For his creative works he received over 200
national and international awards.
Jury Statement:
Edi Andrist has worked as a CD at McCann-Erickson Switzerland and Germany for
creative highlights and left a lasting mark on the level.
Urs BeerUrs
Beer (54) began his advertising career in 1971 after a brief stint as a teacher
as a consultant at the Wiener Deville Wälchli agency, which he founded in 1980 as a
Client Service Director left to become Managing Director of Zurich-based
to establish a branch office of Young & Rubicam. In 1988, Urs initiated
Beer the merger with Advico. Under his leadership, Advico Young
& Rubicam as the most creative Swiss agency. After almost 20
years, he is stepping down and will start his own business in Zurich in January.
Open consulting office.
Reasons given by the jury: Urs Beer has for years
managed the largest and most creative agencies, and with great
the industry (Marbach Academy, Marque Museum, and the
Marcarama). Beer has planned his succession prudently and excellently
solved
Frank BodinADC member
Frank Bodin (38) became creative director at McCann-Erickson in 1996,
Geneva, and member of the Executive Board. After studying music
Bodin gained his first experience with Andy Steiner and GGK, Küsnacht.
as a copywriter/conceptual designer in advertising. From 1992 to 1996 worked the
Father of two children at Aebi Strebel. In the course of his career
Frank Bodin of virtually all the major national and
international festivals with around 200 awards.
Justification
of the jury: Frank Bodin is an advertising multi-talent who continuously
produced creative highlights. He has made McCann-Erickson, Geneva, a
creative hotshot and showed that good advertising is also possible in the
French-speaking Switzerland is possible. There is hardly a creative in Switzerland,
which was showered with more awards.
Markus RufFreelance copywriter
Markus Ruf (37), who primarily works for Guye & Partner and Ruedi Wyler
advertising, has been attracting attention for years with its creative consistency.
ADC cube level. The trained typesetter rose in 1985
joined Grendene + Lanz as a junior copywriter in advertising. After that
Markus Ruf worked as a copywriter for Advico, Farner Publicis and GGK, Zurich, until he was
1994 his urge for independence made him become independent. From
agency to agency on the road, have been seeing his work for years.
regularly wins prizes at the ADC.
Jury statement: Markus Ruf
would have received the prize for his exceptionally creative achievements
actually earned a long time ago. As a freelancer, reputation often stands in the
Shadow of those who are applauded. Switzerland owes him
some excellent advertising concepts.
Martin SpillmannMartin
Spillmann (46) has been with Advico Young & Rubicam for seven years
(AY&R) as a CD for numerous award-winning campaigns.
responsible. Before joining Y&R in 1985, Spillmann worked after
a graphic designer apprenticeship in different agencies, among others also
for BSSM. Within the Y&R Group, Spillmann, who has been
President of ADC of Europe and ADC member, moved to New York in 1989,
where he became CD and Vice President. In 1993, he returned to AY&R as CD,
Zurich, back.
Jury's statement: Spillmann is one of the few
Swiss creatives who can also have their say in the film category and
have already demonstrated this internationally several times (silver and bronze
in Cannes). Spillmann stands for consistently creative and strong advertising.
Dominique von MattSince
1993 Dominique von Matt (42) is co-owner of the agency Honegger von
Matt. The business administration graduate, who studied at the University of Zurich
with a dissertation on branding, worked under
among others as Account Executive at DMB&B, London, and as
Consulting Group Leader and Member of the Executive Board at Wirz.
In addition, Dominique von Matt is a lecturer at the
Sawi communication leader course, at the ADC/ BSW creative school and at the
BSW Planning Seminar.
Reasons given by the jury: Dominique von Matt has
demonstrated quality and consistency with his agency. He has
entrepreneurial backbone, is a clever thinker and at the same time
a good practitioner.
Election ceremony: January 18, 2001The
Awarding of the title of Advertiser of the Year 2001 will take place on
Thursday, January 18, 2001, at the raw materials warehouse, Binzmühlestrasse 86, in
Zurich-Oerlikon will take place. The doors will be open from 5:30 pm. The
Registration card for the election celebration and the subsequent party is located
can be found on page 21 of this issue. You can also contact us via
Log on to www.werberdesjahres.ch.
