Stock market games for beginners
KI Publishing Group Sends Out a Trial Issue of Its New Investor Magazine, "Geld-Update"
KI Publishing Group sends out test number of new investor magazine Geld-UpdateBy Daniel Schifferle Now Switzerland also has its new magazine on the subject of money: Even before the launch of aktienresearch.ch from Handelszeitung, Hans Räz and Urs P. Gasche are launching a test number of their new magazine Geld-Update within the subsidiary Xproductions GmbH. If enough subscribers are found, the magazine will appear regularly every two months from the beginning of September.
Information on the subject of money is booming: since the beginning of the year alone, five new print titles have come onto the market in Germany. They all promise answers to the same question: How do I invest my money most profitably? Now the KI Publishing Group, publisher of K-Tip, Puls-Tip and Bon à Savoir, is trying its luck with its own magazine.
Before the definitive launch of Geld-Update, as the new magazine is called, the KI Publishing Group is releasing a trial balloon: This week, 30000 randomly selected subscribers of K-Tips as well as larger companies and the media agencies received a test edition. "If enough addressees make use of the enclosed payment slip by mid-July and decide to subscribe, we will publish Geld-Update regularly from September 4," says Marketing and Advertising Manager Yvonne Müller, describing the route to market.
Then a big ladle will be used: 600,000 copies will be distributed free of charge to all subscribers of K-Tip and Puls-Tip at the beginning of September. The goal is to generate 45,000 subscriptions by the end of the year.
Unlike the German money titles, which presuppose a certain familiarity with the financial markets, Geld-Update is aimed at people over 35 who still confuse the price tableau with the timetable of the Iltios cogwheel train but would like to get rich. "These are mainly people who were previously content with savings accounts because they lacked confidence in other options," says Müller.
With a broad range of topics, Geld-Update aims to offer a kind of basic course in the various relevant areas on 40 to 64 pages each: Investments, real estate, pensions, taxes, inheritance, giving - these are the sections on which the magazine is based. One topic per issue will be dealt with in depth.
Without fear of contact with advertising and sponsors
In terms of format and appearance, the money update designed by newspaper designer Kurt Schwerzmann is based on the K-Tip, but differs in terms of better paper quality, more color and, last but not least, greater openness to commercial partners.
"In Geld-Update, we don't know any self-restriction on the amount of advertising and have a stock market game with sponsors in every issue," says Müller. The new magazine is also generous with the subscription price: six issues cost 24 Swiss francs, while K-Tip is delivered twenty times for the same price. Good tips have their price.
The Money Update editorial team is headed by Fredy Hämmerli, managing director of the production company Xproductions, which produced "Fohrler live" for TV 3 and also "Räz" until its cancellation. Hämmerli works together with the editorial team of K-Tips, among others, and VZ Vermögenszentrum and the tax consulting firm Tribut AG have been won as professional partners.
Information on the subject of money is booming: since the beginning of the year alone, five new print titles have come onto the market in Germany. They all promise answers to the same question: How do I invest my money most profitably? Now the KI Publishing Group, publisher of K-Tip, Puls-Tip and Bon à Savoir, is trying its luck with its own magazine.
Before the definitive launch of Geld-Update, as the new magazine is called, the KI Publishing Group is releasing a trial balloon: This week, 30000 randomly selected subscribers of K-Tips as well as larger companies and the media agencies received a test edition. "If enough addressees make use of the enclosed payment slip by mid-July and decide to subscribe, we will publish Geld-Update regularly from September 4," says Marketing and Advertising Manager Yvonne Müller, describing the route to market.
Then a big ladle will be used: 600,000 copies will be distributed free of charge to all subscribers of K-Tip and Puls-Tip at the beginning of September. The goal is to generate 45,000 subscriptions by the end of the year.
Unlike the German money titles, which presuppose a certain familiarity with the financial markets, Geld-Update is aimed at people over 35 who still confuse the price tableau with the timetable of the Iltios cogwheel train but would like to get rich. "These are mainly people who were previously content with savings accounts because they lacked confidence in other options," says Müller.
With a broad range of topics, Geld-Update aims to offer a kind of basic course in the various relevant areas on 40 to 64 pages each: Investments, real estate, pensions, taxes, inheritance, giving - these are the sections on which the magazine is based. One topic per issue will be dealt with in depth.
Without fear of contact with advertising and sponsors
In terms of format and appearance, the money update designed by newspaper designer Kurt Schwerzmann is based on the K-Tip, but differs in terms of better paper quality, more color and, last but not least, greater openness to commercial partners.
"In Geld-Update, we don't know any self-restriction on the amount of advertising and have a stock market game with sponsors in every issue," says Müller. The new magazine is also generous with the subscription price: six issues cost 24 Swiss francs, while K-Tip is delivered twenty times for the same price. Good tips have their price.
The Money Update editorial team is headed by Fredy Hämmerli, managing director of the production company Xproductions, which produced "Fohrler live" for TV 3 and also "Räz" until its cancellation. Hämmerli works together with the editorial team of K-Tips, among others, and VZ Vermögenszentrum and the tax consulting firm Tribut AG have been won as professional partners.
