Swissclick with new portal site strategy

Swissclick, the online ad platform, launches on August 14 with a new strategy.Swissclick, the online ad platform, launches on August 14 with a new strategy. The number 1 in the online ad market is to be transformed from a pure database for cars, jobs and real estate to a portal site with additional benefits for the user. This includes information offers provided by partners. An auction website, which is "of strategic importance" for Swissclick, is in the planning stage. With this further milestone, CEO Roger Baltensweiler wants to further expand Swissclick's national leadership position in the online advertising market. Swissclick is backed by the Basler Mediengruppe, Edipresse, Neue Zürcher Zeitung and Publicitas. In the increasingly fierce cut-throat competition on the web, Swissclick benefits from the advantageous starting position of the largest advertising pooling in Switzerland with over sixty associated publishing titles.
For the new services, Swissclick also wants to enter into cooperations with experts and specialist journalists outside its shareholder structure, "especially since our shareholders cannot cover all areas," as Swissclick specifies. The partnerships with selected information providers will now give rise to information and service tools, "which can be called up individually by sector and tailored to the respective need." (pan/sm)